Once the 2020 edition is over, the baton passes to the Piedmontese capital which will host one of the main international tennis events from 2021 to 2025, with the first appointment from 14 to 21 November 2021.
The national and international communication campaign starts today with the city wearing the colors of the Nitto Atp Finals 2021 promotional campaign. On the occasion of the launch of the campaign, ticket sales begin on the NittoATPFinals.com website and on TICKETONE (https: / /www.ticketone.it/event/nitto-atp-finals-2021-palaalpitour-13340472/)
Due to the Covid-19 pandemic and the uncertainty related to the health situation in the coming months, the presale of tickets and passes will begin in the following ways:
- In a first phase, access tickets with unnumbered seats for each sector will be offered for sale and sent to users (it will therefore be possible to choose the sector but not the place within it).
- In a second phase, as soon as they are sure of the number of spectators allowed for each session, users will receive a placeholder coupon with the details of the numbering.
- Seats will be assigned, for each session and within each sector, following the purchase order.
- If access to the system, for a specific session and / or a specific sector of the system, is allowed to a lesser extent than the access tickets sold, the excess of the latter will be canceled, according to the order purchase time (starting from the last one), and will be subject to refreshment in the forms permitted by the regulations in force on the matter.
- Tickets and season tickets purchased with collection at the venue can be collected from the first day of the event.
Particular attention to young people and schools, thanks to formulas dedicated to studying with the Miur. 10% discount, on the other hand, for all Fit members.
The economic impact of the event is estimated between 120 and 150 million euros per year, a figure validated by some of the data that the ATP has released regarding the 12 London editions: from 2009 onwards, 2 have been sold, 8 million tickets, an average of over 250,000 per year (obviously excluding the most recent closed-door edition); the television audience exceeded 850 million total people, while in 2020 alone, over 468.7 million impressions, 131 million views and 9.6 million interactions were totaled on social networks. Furthermore, it was pointed out that the various commercial partnerships of the tournament will be maintained in the new venue: essentiallysports.com reports that, in addition to Nitto as the main sponsor, the Platinum Partners include Emirates, FedEx and Peugeot, while the Gold Partners are Lacoste, Infosys, Canary Islands and Rolex - the technical sponsors, Technifibre for the strings and Dunlop for the balls, are Silver Partners.